Internet Marketing SEO & SEM

Search Engine Optimization and Search Engine Marketing go hand-in-hand. Don't be fooled by those who would try to make you believe otherwise.

VINBERDON Productions applies over a decade of web development and search engine optimization (SEO) experience combined with cutting-edge marketing tactics to ensure that your company ranks higher in search than your competitors. With more and more people using the Internet to find products and services, you don’t want to miss out on the opportunity to be the first company they find.

HTML5 Websites

Most websites use WordPress. Don’t worry, WordPress isn’t some flavor-of-the-month website structure. It’s been around for well over a decade and almost 70% of the entire Internet is built upon the WordPress framework. It became so popular because of its ease-of-use and flexibility; you don’t need to know how to code to RUN a WordPress-driven website. It helps, but it’s not necessary. WordPress gives you the ability to add new functionality in just a few clicks, and its support system is very well-moderated.

All of our websites use customized themes and the best, up-to-date plugins including Yoast SEO, Akismet, and if your website is RDFa-compliant, RDFaCE. The themes we use aren’t just any old free theme you can grab from the repository. We use a hand-selected set of premium themes as a starting point, and customize them to suit your exact needs. Some of the features included in most or all of these starting points are HTML5, CSS3, RDFa, Responsive Design, Anti-SPAM forms, Search Engine Optimized Structure, eCommerce-Ready.

Website Hosting & Maintenance

Web hosting and maintenance are included in each of the three plans shown above. Each includes a Virtual Private Server dedicated to your domain(s) only, custom email addresses for your domain, website backups, FTP and SSH access, MySQL databases and PHP5. We don’t host the websites locally, they are all hosted by 1&1.

SEO Best Practices

You have a website up? That’s great, but, are people finding you? Do you often find yourself underwhelmed by the number of hits your site receives? Then it’s more than likely that your problem is bad Search Engine Optimization (SEO). The best practices for SEO have changed over the years. What was good for ranking higher in search 8 months ago is now making sites rank lower; what was good for sites three years ago is now getting them blacklisted from Google! If you want to stay on top of the search result pages (SERPs), then you’ve gotta step up your game and bring in the experts. VINBERDON Productions will ensure that your website is using safe and effective SEO that is up-to-date with Google, Bing, and Yahoo!’s guidelines.

Getting a website up on the internet is easy; it has always been easy. Coding that website properly so that it is machine-readable and easily indexed? Not so much. Some websites are coded so poorly that they must be re-built from the ground up! Sites need to be coded well because the guidelines for best SEO practices can change as often as every 4 to 6 months; if your website is coded poorly, that increases the work load just to catch up to revised guidelines by more man-hours than it is worth!

Location-Based Marketing & SEO

Many small businesses are run out of a residence, but what if you have a brick-and-mortar store—an actual retail location? Lucky for you, you get to take advantage of what is known as “location-based marketing” or “local SEO.” VINBERDON Productions makes use of all the biggest and most reliable networks for making your presence known. Remember the Yellow Pages ads of old? Well, when was the last time YOU looked at the Yellow Pages? Heck, when was the last time you’ve actually SEEN a new Yellow Pages? Exactly. So how are people finding businesses to hand their money over to? The Internet! More and more people are researching online before buying anything, and in many of those cases, it’s a product or service they feel most comfortable buying from a physical location, from a real person, rather than directly through a website. We want YOU to be that business they find first, and here is just a sampling of some of the services provided in our standard location-based marketing package:

Submitting business location information and metadata to Google and Bing
Submitting business information to local classified ads
Submitting your website and location-based profiles to all the major search engines
Making sure Google has all company information available on Google Maps
Keyword research (this will show us how people find you, and how they find your competitors)
Analyzing your competition (track what your major competitors are doing to gain an advantage online)
Social analytic reports of activity mentioning your business on Facebook, Twitter, LinkedIn, and blogs/news
Monthly meetings online using video conferencing software
Contact us now for more information or a quote!

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